Deep experience, top-tier talent, and a flexible, bespoke approach.

mirrorball was born from a desire to bring talented consultants together and help clients stand out—offering a cost-effective alternative to traditional agency pricing.

Before mirrorball, I spent five years in an agency role, leading a content team while working on consumer media programs for beloved, global brands. My career began with community management and content roles at several San Francisco-based startups, which evolved into freelance writing, web production, and brand strategy. This journey has given me a well-rounded perspective on what it truly takes to build and sustain brands in today’s fast-paced, digital world.

Along the way, I’ve built a robust network of talented consultants, creatives, writers, strategists, and communicators—now the core of our collective. I’ve had the privilege of working with amazing clients like The Bar Method, Boll & Branch, Boston Urban Hospitality Group, The New York Institute of Aromatherapy, and Serenflipity, as well as world-changing companies like Eventbrite, Meta, Google, Opendoor, Otter.ai, Pinterest, and Samsung. And I’ve learned that while terrific results don’t always require the biggest budget, they consistently call for the right approach.

At mirrorball, we work smart, are hands-on, and love getting into the weeds with our clients. We believe in investing time to understand your business, and we create bespoke programs tailored to your goals. Our approach is rooted in flexibility, helping us scale up or down as needed while consistently delivering top-tier work that spotlights the incredible things you’re doing.

We’d love to learn more about your brand and how we can make it shine. Thank you for stopping by!

—Krista

OUR FOUNDER


Krista Gray

  • I recommend Krista for any project where you're looking for someone reliable who will bring their experience and connections to the table.

    Adrian S., MatchPoint

  • Proactive and smart - would hire again!

    Julia C., Influencer Marketing Director

  • While we were primarily looking for a redesign of our website, Krista and her team took a keen editorial eye to our content, improving how we communicate with website visitors. Highly recommend!

    Charlie M., Global Debt Registry

  • I honestly feel like I've seen websites that cost four times as much and don't look half as good. Perhaps the best recommendation I can give is to relay what several people have said upon visiting my website: "It looks and feels just like you!"

    Jay O’Rear, Writer

  • It was a pleasure working with Krista and her team. Our website turned out great!

    Kevin G., Snap Inc.

  • Krista is quick to dive into a project, quick to learn the voice of a publication, quick to turn around high quality drafts, quick to incorporate feedback and edits. I never have to stress about timeline with her, and that's a great feeling.

    Erin G., The Muse

  • Krista has become my go-to person for all things content. She's incredibly smart, and makes complex projects digestible. Her copy-editing has been a life saver for a number of high priority presentations.

    Danielle C., Amazon

  • Krista does not miss a beat, and if she doesn't know something she is a resource ninja. And all of this comes with a kind, generous and warm human being. An overall lovely experience.

    Julie K., Lighting Up Rooms Research

  • I've worked with numerous individuals and companies on website and content projects, and nobody is as diligent as Krista. Her communication is clear, concise, and easy to understand—especially when discussing technical topics.

    Harper Spero, Made Visible

  • I hired Krista when I needed high-quality marketing content for my company's blog. She exceeded all expectations, providing excellent, demographically-focused content that required no editing or feedback before it was ready to go live.

    Patrick M., Dogfood Studios

  • Krista rescued me from frustration surrounding website design! She and her team make the client's goal an immediate priority.

    Patricia Woods, Career Coach